NIC Analytics Case Study - Middle Market

NIC Middle Market Case Study – United Church Homes

United Church Homes Middle Market Portfolio on Average Offers Rates Starting at 53% of Metro Market Independent Living Rates

NIC Analytics Case Studies feature organizations, strategies, and products that are solving challenges in the senior living industry with creative solutions that are effective, repeatable, and scalable.

There’s a “Forgotten Middle” in America’s senior housing market — those with too much wealth to qualify for government support programs but too few financial resources to cover most private pay senior living options for very long. NIC Analytics case studies showcase senior housing operators and capital providers that are serving this large middle income senior cohort.

This case study provides insights into United Church Homes’ approach to senior living for middle income older adults. Learn UCH’s strategies for:

Understanding the Consumer
Scrutinizing Expense Items and Unbundling Services
Implementing an Efficient Workforce
Keeping Acquisition and Development Costs Low